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Book Review:

Elvis 1960 Seven Days in March

Paul Belard

Review by Nigel Patterson, September 2018

Elvis 1960 Seven Days In March, Paul Belard, Linden Press, USA, 2018, S/C (27.5 x 21.5cms), 194 pages, Illustrated, ISBN-13: 8978-0999893906

Paul Belard's publishing objective is to effectively do what has been done by other author’s in a dominantly narrative form, by presenting the Elvis story (close to day by day) in a predominately visual format. In this respect, he has already released seven volumes with another 40 near completion!

In this self-published, limited edition release, Belard focuses on Elvis’ discharge from the Army, hence the book’s title (film enthusiasts will note its name similarity to the Burt Lancaster and Kirk Douglas political film thriller, Seven Days in May).

The author sets the scene for his book in his Preface:

At the peak of his professional career Elvis was drafted, leaving him faced with two years of uncertainty. Would it be over? Would the fans still be there when he returned? The doubt was etched on his face in the days of March 1958......

However, in March 1960, his smiles could not have been more genuine.......The doubts he had evaporated......

The seven days in March 1960 represented an important "turning point" in the Elvis story. After two years in the Army and away from his fans, a more mature Elvis Presley returned to his homeland with new challenges and frustrations ahead of him.


Elvis' last conference in Friedberg - Meeting Sun Records' Marion Keisker again

Consistent with his intent to record the Elvis story chronologically in pictures, there is minimal text in Elvis 1960 Seven Days in March, Belard letting the hundreds of impressive images tell the story. What narrative there is includes a one-page Preface and each day being introduced by brief text describing the major events of that
24 hour period.

Leaving Friedberg

There are substantial sets of photos corresponding to each of the titular seven days, from Elvis' press conference at the enlisted men’s club in Friedberg on Tuesday 1 March to his arrival back in Memphis on Monday 7 March.
In-between, Belard offers:

  • nearly 40 pages of photos covering Elvis leaving his German home in Bad Nauheim;
  • rare images from Elvis' plane ride back home via a short stopover in Scotland (Wednesday 2 March);
  • 60 pages showcasing Elvis' arrival back in America and being met by Nancy Sinatra (Thursday 3 March);
  • Elvis’ last Army breakfast and Army discharge (Friday 4 – Saturday 5 March); and
  • the triumphant train ride (and stops) from Washington to Memphis (Sunday 6 March).

There are too many photo highlights to fully detail but they include full page color shots:

  • glorious images of G.I. Elvis covered in falling snow while holding his bag aloft and carrying envelopes in his other hand (pp 67 and 69);
  • Elvis turning sideways and looking up while sitting at the desk during his Welcome Home press conference (p83);
  • a full page image of Elvis with lips pursed and head slightly tilted;
  • Elvis in a vehicle leaving Fort Dix (p148); and
  • Elvis smiling while a photographer behind him takes a photo (p169);
while the black and white visual highlights include:
  • shaking hands with old friend and now Air Force Captain Marion Keisker MacIness (p. 23) (shown above)

........Belard recounts how this was the meeting where Elvis commented, “I don’t know whether to kiss you or salute!” to which Marion replied, “In that order”. She was later reprimanded for over-familiarity with a noncom;

  • holding a car door open for Priscilla before leaving for the airport in Germany (p35);
  • striking visuals from Elvis’ stopover at Prestwick Airport in Scotland, one where he is partially embracing an unidentified female fan and the other an unusual ‘touched up” image in the NCO mess (p56);
  • Elvis hiding from fans (including a toddler!) behind a partially open door strategically wedged by a large sofa/lounge (pp58-59);
  • with a partially obscured actress Tina Louise (“Ginger” from Gilligan’s Island) (p97);
  • two full page stunning images of Elvis signing autographs (pp120-121);
  • Elvis leaning over the train guard rail to shake the hands of fans with train smoke billowing around him and Colonel Parker watching closely behind him (p155);
  • a group shot of members of “The Tankers” fan club waiting for Elvis to get off the train in Memphis with local dj and Memphis Mafia member, George Klein, and an animated fan club president, Gary Pepper, front and centre in the photo (p175); and
  • a touching image of Elvis with cerebral palsy afflicted and wheelchair confined, Gary Pepper (p177).

The book also features a number of fascinating and rare “archival” media and industry news reports about Elvis’ discharge and return to America, including articles from The Scottish Daily Mail, The Daily Record (Scotland), Variety and Billboard. The article titles include "Teenagers Mob Presley", "Elvis rocks Scots fans for an hour" and
"A bewildered Elvis pays a flying visit". Their inclusion is valuable as they provide the right amount of contextual atmosphere to reinfoce the impact of the story being told by the book's visual content.

There is also a color image of the “Welcome Home” telegram Elvis received from the Chairman of the Board, Frank Sinatra.

Elvis at his stop-over in New Foundland, Canada

The page design is very effective. The paper stock is of matte type with each page framed in black. The visuals are uniformly of a high standard and many are rare – there are a very small number of poor quality images which Belard has included due to their rarity and historical interest. As a group, the images are an eye-pleasing mix of many black and white and a smaller number of color photos. Many images are full page in size.

Elvis 1960 Seven Days In March also includes sections covering Acknowledgements, Websites and Bibliography (with full color cover photos for each listing).

My only minor issue with Elvis 1960 Seven Days In March is that it would have benefited from a Contents page for easy identification of where the visuals for each day start.

Verdict: Elvis historian Paul Belard's Elvis 1960 Seven Days in March is another fine release in his series of Elvis photo-books aimed at presenting a full history of the Elvis story in visual form. Its strength is in bringing together all of the most important and rare photos relating to Elvis' Army discharge and return to Memphis as well as historically important archival material.
Contact Paul Belard to buy Elvis 1960 Seven Days In March

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