Australian media blitz for the 50tgh anniversary of rock & roll

Australian fans can expect a media blitz next week around the 50th anniversary of Elvis and the birth of rock and roll. Already we have seen several articles about Elvis printed in local newspapers and in last weekend's The Australian.

Next Monday (5 July) Elvis will be featured on all of the five TV nightly news programs and the Kerri-Anne Kennerley morning program will feature an Elvis theme. Sunrise is also doing a segment as is A Current Affair and possibly Today Tonight. In the press the Sydney Morning Herald is printing a story about the anniversary. Of the tabloid magazines, both Take 5 and New Idea have stories about The King.

Various radio stations around the country are featuring Elvis throughout the day.

Source: BMG Australia, 1 July 2004