to Elvis Aaron Presley”
Nigel Patterson, President, Elvis Information Network)
September 1977 if you had asked anyone in the street, would
the world remember Elvis in the year 2004, they probably would
have looked at you with a mixture of quizzical wonderment
27 years after the mortal passing of Elvis, his musical, and
some would say spiritual, immortality is indelibly woven into
the fabric of western and eastern cultures.
clubs devoted to maintaining his memory continue to proliferate
with more than 650 worldwide now registered with Graceland; outside
of the USA the highest number of Elvis tribute artists is found
in Asian countries; and in cyberspace web sites honoring the King
of Rock and Roll number in the thousands. The impact of Elvis Aaron
Presley on the world is immeasurable.
than 1 billion records and CDs sold, more than any other recording
artist or group; a film legacy much maligned, but one with considerable
artistic merit if objectively viewed outside the very narrow constraints
of mass media criticism; a live act unmatched in the past century;
a rich legacy of giving to those not as fortunate as himself.
as a result of these, but with a sum much greater than the individual
parts might suggest, Elvis has left a living, evolving imprint on
the daily life of society. A friend involved with BMG Australia’s
Elvis catalog once remarked to me, "You know, I don't think I will
ever escape the Elvis phenomenon. At a "Blondie" concert the other
night, two people sitting behind me spent the whole interval talking
anyone be surprised about this incident? While many non-Elvis fans
cannot understand why he has such a "power" over people 27 years
after his death, to Elvis fans, of course, no explanation is necessary.
There is a reality that no day goes by when we will not hear or
see the name, image or icon that is Elvis Presley.
in one guise or another, will appear in radio and TV commercials,
in our daily newspapers and weekly magazines, and of course his
music is still played, not only on the "golden oldie" stations,
but also by contemporary commercial radio stations providing the
music of today's youth....these stations attracted to the funky
Elvis re-mixes such as 2002's mega hit, A Little Less Conversation,
and the "hot hit" of 2003, Rubberneckin'.
not surprisingly, this supports research by the Elvis Estate that
found the average age of fans is less than 35. Elvis Aaron Presley
grew up in humble circumstances to become the world's greatest entertainer.
As a young superstar he displayed considerable reverence to both
his family and his country, and a vibrant spirit of fun that so
many of us wanted desperately to embrace. In his final years Elvis
became tired, perhaps disillusioned, and the spark that for so many
years pushed him to great artistic heights was finally extinguished,
at least in mortal form.
Elvis’ physical demise, the Elvis phenomenon has flourished for
more than a quarter of a century. As each year has passed the critics
have pronounced the end of the phenomenon. However, today it is
no longer a case of when Elvis Aaron Presley will disappear from
sight.......inspiringly, it is a case of when will the next “funky”
re-mix of an Elvis song be released, when will the next Elvis special
or film be shown on TV, when will the next tribute artist be in
the 50 Elvis related events held in Australia over the past week
are anything to go by, Elvis Presley is truly alive, and doing very,
very well. To borrow from another musical icon, Paul McCartney,
Elvis may well say: “Reports of my death have been greatly exaggerated”.
those who have listened to or studied Elvis, what is apparent is
his unique ability to touch people - people from very different
backgrounds and walks of life, in countless countries on seven continents....to
touch them deeply, and well beyond just the integrity or sound of
is that indefinable quality, some may call it charisma, that is
the power of Elvis Presley. And that quality is the reason why,
27 years after his mortal passing, the world continues to remember.
Elvis' creative career was short, its legacy the opposite. Elvis,
we look forward to you continuing to touch each of us and the world
Aaron Presley...we thank you...rest in peace.