At Sun": should it be on the charts?
expect BMG to promote every Elvis release or is it more reasonable
to see them be strategic in their marketing efforts?
has been considerable comment on the Elvis messageboards about
Elvis At Sun's absence
on album charts around the world.
the album's lack of chart action is disappointing it should
not be surprising.
is generally focusing its promotional efforts on the '68 Comeback
Special and Aloha DVD releases. In Australia, BMG promotion
will peak around Father's Day in September.
the Elvis At Sun album is an excellent release with significantly
improved sound quality and historic merit, EIN believes it has only
limited appeal to the broader market, while the two DVD releases
should appeal very widely. An interesting side issue to the debate
surrounds how well the Comeback Special and Aloha DVDs will sell.
been consistently argued that sales of Elvis CDs will never match
those of mega selling artists like Eimenem, The Beatles and The
Red Hot Chilli Peppers because of BMGs marketing approach to Elvis
- release a continual stream of "greatest hits" compilations, thereby
diluting the market for major Elvis releases such as Elvis 30#1
cannot be said of Elvis DVD releases. So will sales of the two DVDs
match mega DVD sales enjoyed by The Eagles, Robbie Williams etc,
artists who regularly achieve Platinumx4 DVD sales figures.?
watch this issue with interest. Arguably this will be a better indicator
of how popular Elvis is in 2004 than his album sales.
Commentary, Source: EIN, 12 July 2004)
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