Steady Clothing licensed to release line of Elvis clothing


Press Release


SANTA ANA, Calif. —After outfitting and making clothes for the likes of many top musicians – including Billie Joe Armstrong, Jessica Simpson, Davey Havoc, The Living End and The Brian Setzer Orchestra – Steady Clothing is proud to announce an exciting new collection based on the legendary King of Rock and Roll, Elvis Presley. Partnering with Elvis Presley Enterprises, Inc. (EPE) of Memphis, Tennessee, the Elvis Presley collection launched during the MAGIC show in Las Vegas last month.

Steady Clothing’s signature embellishments, finishes, custom buttons, unique fabrics and custom screen-printing make it the ideal choice for the Elvis Presley clothing collection. The new line features this classic American icon with an updated feel. From the die-hard Elvis music fan to the fashion conscious, the collection is sure to have something for everyone.

“Elvis' sense of fashion and Steady Clothing's creativity and inspiration are a natural fit. We are very pleased to have Steady Clothing represent our brand,” says Beth Hooker, Domestic Licensing Manager, Elvis Presley Enterprises, Inc.

“We are very excited to be partners with Elvis Presley Enterprises, Inc. and to be associated with such a celebrated American icon,” says Eric Anthony, President of Steady Clothing. “The Elvis Presley image will fit right in with Steady’s classic look and retro-inspired fashions.”

From the jet-black pompadour in the '50s to the studded jumpsuits in the '70s, Elvis' fashion sense was nearly as cutting-edge as his music. The Elvis Presley Collection by Steady also capitalizes on the consumer's desire to present an image with clothing. The men's line includes short-sleeved button-up shirts, tees and jackets, all with exceptional details and custom embellishments. The women’s line mirrors that of the men’s only with a fitted feel and a sexier look. The women’s line features such items as woven tees, hoodies and button-up tops.

The Elvis Presley collection will be available worldwide to resort and gift stores, to alternative and specialty boutiques, and to select department stores. The full collection debuted during the MAGIC Marketplace in Las Vegas last month. MAGIC is the nation’s premier, twice-yearly fashion trade show.


DVD: Colonel Parker
Film: Elvis Killed My Brother
CD: Elvis A Legendary Performer Vol. 7
DVD: A Tribute To The King (Scotty Moore)
Book/CD: Memphis Recording Service
Book: Elvis and the Memphis Mafia
CD: All Shook Up (reggae tribute)
Book: The King's Ransom
Book: The King (graphic novel)
'Elvis On Tour Outtakes' DVD review
'Hitstory' CD EIN in depth review
CD: Hitstory (USA edition)
FTD: Summer Festival
DVD: Born To Rock
Book: Elvis Aaron Presley: A Candle In The Wind
FTD: Too Much Monkey Business
Book: Desert Storm
Book: Elvis On Stamps
FTD: Elvis Today
Book: Behind The Image Vol. 2
Book: Elvis on Screen
DVD: Elvis & Me
FTD: All Shook Up
FTD: Tickle Me
CD: Elvis by the Presleys
Book: Warman's Elvis Field Guide
DVD: Why Elvis?
Book: Dewey and Elvis
CD: Black & White Elvis
CD: All Shook Up
Book: Rough Guide to Elvis
FTD: Rockin' Across Texas
FTD: Elvis Is Back
TV Special: "Elvis by the Presleys"
Book: Elvis by the Presleys
CD: Tom Green
CD: A Legendary Performer Vol. 5
FTD: Big Boss Man
FTD: Flashback
FTD: Paradise, Hawaiian Style
CD: I Remember His First Love Song
FTD: Polk Salad Annie
DVD review: Aloha From Hawaii
CD: Elvis At Sun
DVD: Comeback Special
FTD: Elvis Recorded Live In Memphis
FTD: Spinout
Book: Elvis Fashion
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Debate: Is Elvis Alive?
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