UK 2007 Elvis Singles Campaign

Elvis set to re-write UK chart history

To commemorate the 30th Anniversary of Elvis Presley’s death (16th August, 1977), Sony BMG Music Entertainment will celebrate his outstanding contribution to popular music with a triumphant return to the U.K. singles chart.  

Following the huge success of 2005’s 18 No.1 Singles Campaign, Sony BMG Music Entertainment will offer fans the opportunity to collect singles week by week to build the ‘Elvis The King’ singles boxset.  

Each classic single will be released in a limited edition numbered CD and 10” vinyl format, beautifully packaged utilising the original U.S. and U.K. sleeve and label artwork.  They will also be available as digital download singles for the first time.

2005 saw Elvis return to glory during a four month onslaught on the U.K. singles chart, creating  3 new No.1’s, and 14 Top 5 singles, however seminal tracks such as ‘Suspicious Minds’, ‘Heartbreak Hotel’ and ‘Blue Suede Shoes’ didn’t qualify for re-release as they failed to hit the No.1 spot first time around.  

2007’s ‘Elvis The King’ 18 singles campaign will deliver the ‘ultimate’ collector’s dream; comprising of the most popular, loved and celebrated Elvis tracks sure to delight fans young and old.  

“Incredibly, it is now 30 years since Elvis, the King Of Rock & Roll passed away.  To mark this milestone we have created an amazing singles series that celebrates his unique legacy,” said Sony BMG Music Entertainment’s Phil Savill. “The No.1 Singles campaign in 2005 was a huge success but did not include many of Elvis’ greatest songs such as Suspicious Minds, In The Ghetto and Heartbreak Hotel.”  

“The Elvis The King campaign features 18 of the most treasured and famous tracks. Without a doubt, expect to see Elvis holding court again at the top of the charts, later this year.”

In addition to the release of the first of the Elvis The King singles on 13th August, Sony BMG Music Entertainment will also release ‘Elvis The King’: a 2-disc CD companion album (pictured left).  

Thirty years on since Elvis Presley’s tragic death, this comprehensive collection of 50 stand out tracks including No.1’s from 2005’s 18 singles campaign, will remind many that he was the King for a very good reason.

On the first day of the Elvis The King campaign (Monday 13th August, 2007), Sony BMG Music Entertainment will issue ‘Heartbreak Hotel’ will be accompanied with a numbered CD and 10” collectors’ box that will eventually house all 18 singles in the series.

Please note that due to U.K. chart regulations on packaging for singles ‘Heartbreak Hotel’ and the limited edition collector’s box will not be eligible for the U.K. singles chart.  

However, to see the King back in the charts to commemorate the 30th Anniversary of his passing, on the actually day of the anniversary, Thursday 16th August Sony BMG Music Entertainment are releasing the second Elvis single ‘Suspicious Minds’ – which unbelievably, never made it to the No.1 spot first time around.  

It is almost unheard of for a single to be released on a Thursday and it is only possible because of the unique nature of the artist.

All CD singles will include the original A and B sides plus a third bonus track that will either be an alternative take, U.S. b-side or related track.  

The 10” vinyl singles will include the lead single on the A side, and the B side on side two along with the third bonus track.  

The digital download will include all three tracks (the majority of the bonus tracks are previously unavailable as downloads) plus the artwork.

Each single released in this historic campaign will be packaged as follows:

5” CD Single - Each CD will be released in ‘mini-vinyl’ replica card sleeves with an outer and inner bag. The outer bag will feature the original U.S. picture sleeve artwork, while the inner bag will replicate a generic U.K. RCA single from the time of the original U.K. release.

Each of the 18 CD singles will be limited in copies and individually numbered.The artwork for the CD disc will replicate the original 7” vinyl release including authentic vinyl label artwork. Rather than have the standard silver finish on the ‘playing’ side of the disc, each CD rear will have a black finish, again to replicate a miniaturised version and the look of the original vinyl release.

10” Vinyl Single - Each 10” vinyl release will be packaged in the original U.K. RCA generic bag. The 10” label will replicate the original U.K. 7” label artwork. Each of the eighteen 10” vinyl singles will be limited copies and individually numbered.

(News, Source: Elvis Express Radio, 20 June 2007)

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