SONY BMG Statement on 18 #1 Singles
have been inundated with calls this week from Elvis fans who
have not been able to buy this weeks single.
it seems has outstripped supply. As we have said in previous
statements, we made a marketing decision to limit the quantities
of each release to make them collectible and hopefully increase
demand to ensure we would get Elvis back to the top of the
charts, where the fans want to see him. This decision was
based on previous sales history.
it seems that as the media interest in Elvis has built around
this campaign, more and more people want to buy the Elvis
singles. As a result of this we are manufacturing an additional
5,000 copies of each single. These 5,000 are in addition to
the already increased run from last week meaning that in total
we are producing over 50% more singles than we originally
hope that with this much increased quantity that fans who
bought the original box will now be able to complete their
sets without having to pay inflated prices for the product.
quantities of 'Jailhouse Rock', 'One Night' and 'A Fool Such
As I' on CD will be manufactured however instore dates will
vary so please check with your local retailer for further
quantities of 'One Night' and A Fool Such As I' 10" will be
instore from January 27th. All other releases will see their
additional quantities instore on the day of release.
you for your patience and your continued support, we wholeheartedly
apologise again for any issues incurred trying to purchase
singles but please rest assured we are doing all we can to
Comment: Sony BMG has done the right thing in pressing
more copies of each single. However, we do not accept the
company's rhetoric about each single being released as a limited
edition to "...hopefully increase demand to ensure we
would get Elvis back to the top of the charts".
Rock and One Night have hit #1 as the lowest selling singles
on record, with sales below 22,000 copies each.
the original Sony BMG strategy was to only release 20,000
copies of each single, and #1 singles in England were selling
more than 20,000 copies, the rhetoric is exposed.